New Meta Ads Management clients require one-time setup alongside the start of monthly management. Setup covers one platform and one initial campaign: account review or setup, campaign structure and objective, audience and placements, ad copy, lead-form or website campaign setup, Pixel/tracking and retargeting foundation when applicable, and launch-readiness review. Promotional setup pricing is $500 per platform (regularly $1,000). Additional materially separate campaign setups are $500 each. Setup is part of onboarding, not sold standalone, and non-refundable once work begins. Monthly management begins with setup/onboarding; ad spend is separate and paid directly to Meta. Google Ads requires another setup purchase if both platforms are needed. Prepaid management discounts do not reduce setup.
