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Website ROI Calculator

What Could a Professionally Built Website Be Worth to Your Business?

Answer a few simple questions about your business and current website. I’ll use your answers to estimate the potential growth opportunity a stronger website may create — as an educational projection, never a guarantee.

All estimates below are educational projections based on the information you enter. Actual results depend on many factors including your market, offer, sales process, and consistency of execution.

1What type of business are you planning for?

Different industries convert traffic and close leads at very different rates.

Choosing your industry helps us calibrate realistic conversion assumptions.

Local Service Business

HVAC, plumbing, roofing, electrical, landscaping

Healthcare or Professional Practice

Dental, medical spa, legal, financial advisor

Hospitality, Events or Food Service

Restaurants, cafés, event venues, wedding planners, caterers, photo booths, dessert/snack vendors, and event professionals.

Retail, Showroom or Product-Focused

Boutiques, showrooms, local brands, and businesses showcasing a small number of products.

Real Estate or Brokerage

Agents, teams, boutique brokerages

Something Else

Tell us more on the discovery call

2About how many people visit your website each month?

A rough estimate is fine. If you have analytics, use your average monthly website visitors. Otherwise, use your best conservative estimate.

More qualified traffic creates more opportunities to generate leads.

visitors / mo

3About how many leads or inquiries do you get from your site each month?

Form fills, calls, and messages that came from your website.

Improved website conversion rates often increase the value of the traffic you already have.

leads / mo

4What is your average customer worth to you?

Enter the approximate revenue one new customer is worth to your business — whether that's a first job, project, treatment, case, or typical annual value.

Even small conversion gains compound when each customer is high-value.

5About what percentage of your leads become paying customers?

Choose the range closest to your actual close rate today. If you're unsure, choose the more conservative estimate.

Around 10%

Lots of tire-kickers

Around 20%

Fairly typical

Around 30%

Solid sales process

40% or higher

Strong close rate

6How visible is your business in Google search today?

Google visibility drives the majority of high-intent local traffic.

Ranking on page one for the searches that matter can multiply qualified traffic.

Hard to Find

Rarely visible for important searches

Visible for Some Searches

Showing up for some important terms

Consistently Visible

Strong presence for important local searches

7How consistently does your website generate leads today?

Not counting phone calls that came from other sources.

Sites built with lead capture consistently outperform brochure-style sites.

No, Rarely

Mostly word-of-mouth

A Few Here and There

Inconsistent flow

Yes, Consistently

Predictable pipeline

8Can customers contact you or request service through your website at any time?

A clear contact form or scheduling option lets visitors take the next step even when your business is closed.

Online booking captures the customers who make decisions after hours.

Calling is the main option

Not Yet — I'd Like to Add It

Interested

Online Requests or Scheduling are Available

Booking and/or callback forms are live

9Current website quality:

How would you describe your current website experience?

Professional websites build trust before a customer ever contacts your business.

Needs Improvement

Outdated, difficult to use, or no longer represents the business

It's Okay

Functional but not especially compelling

Professional and Current

Modern, clear, mobile-friendly, and trustworthy

Your answers stay on your device. Nothing is submitted until you request a proposal.

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